From January 2019 to Today
The new website — along with three significant sub-projects — will launch on 10/26 after a journey of nearly two years.
January - June 2019
- Submission and approval of A3
- Consumer research
- Consumer journey mapping
- Competitive analysis
- Site metrics and conversions review
July - December 2019
Strategic plan completed: Approved T. Popkova (chief strategy officer); Elegant, Silver (ROPH); Shilkaitis, Bumgarner, Finn (RCMC)
Rush.edu
- Content audit & inventory
- Content model for clinical services: System and local perspective
- Site architecture & wireframes
- Site design & web brand standards
- Check in on site design: physician focus group
Find-a-Doctor
- Vendor selection & contracting
- Stakeholder meetings: Rush Copley, Rush Oak Park, RUMC
- Review of data & data sources
- Profile component and other requirements
Rush on Demand
- Discovery
January - March 2020
Rush.edu
- Identify stakeholders for content review
- Review of System approach/content model with key clinical leaders:
- ENT, Surgery, Heart & Vascular, Neurosciences, Orthopedic Surgery
- Email alert to chairpersons, division chiefs, other leaders: content development for site beginning
- Technical site development begins
Find-a-Doctor
- Review of data & data sources
Rush on Demand
- Prototype design for Rush consumer pathways
April - June 2020
Rush.edu
- Complete stakeholder interviews
- Writing
- Photo planning
- Rush.edu technical site development concludes
Find-a-Doctor
- Review designs with physician focus group
- Designs finalized
- Technical build begins
Rush on Demand
- Consumer testing
- Final prototype
Access Center Integration
- Planning & scoping: Rush Copley team and Access Center team (P. Quick, M. Hodgers)
July - September 2020
Rush.edu
- Writing complete
- Content edited & migrated into content management system (database for site)
- Stakeholder review begins
- Stakeholder feedback received, addressed
- Planning, writing & building employee recruitment microsite
Find a Doctor
- integration into Rush.edu (service lines, teams pages)
Rush on Demand
- Begin project to integrate workflows & consumer paths into Rush.edu
Access Center Integration
- Recruit & hire staff
- Plan workflows
- Data exchange
October 2020
Rush.edu
- Prepare to decommission old sites, including redirects from old sites
- Quality assurance
- Final code check
- Security analysis
- Set up analytics environment
- Final content updates: Freeze 10/16
Find-a-Doctor
- Profiles to Find-a-Doctor administrators for review
Rush On Demand
- Build complete
Access Center Integration
- Prepare for go live: clinical services, events/class registration for Rush Copley moved to main Access Center
Post-Launch Projects
This is not a complete list; prioritization and timing TBD.
Rush.edu
- Build out of more location pages
- Enhanced content for professional audiences:
- Referring providers
- Nurses
- Advanced practice providers
Find-a-Doctor
- Referring provider view of directory
- Deeper Epic integration in Find-a-Doctor
- Add more narrative bios for providers
Rush On Demand
- Pilot of voice activation feature
Call Center Integration
- Refine guidelines and workflows for distribution of referrals across System
In addition to the above, collaborate with Rush Health team on development of a new website to replace the current rush-health.com.